General
LFA Announces Wanaw as Kit Sponsor
The LFA has formally announced WANAW, an East African brand, as a kit sponsor for both men’s and women’s national teams, including all youth teams, for a period of three years, with the first year being free.
The disclosure was made Saturday, 5 October, in a joint press conference, where the LFA was represented by Marketing Committee Chair, Sekou Konneh (Prof) and Technical Development Committee Chair, Ivan Browne, while WANAW CEO and Brand Ambassador Selam Zelray represented the Ethiopian brand.
LFA 1st Vice President Prof. Konneh, who is Chair of the LFA Marketing Committee, said the deal is ‘’worth it’’ after several efforts to lure a sponsorship deal for Liberia National Teams.
“What is key about this is that WANAW is providing us a deal that is worth it, and Liberians will love it.
“We were looking for an opportunity to purchase kits for our various national teams before coming across this company that offers durability and quality.
‘’They’re offering us 100% free, and for any additional printing we’ll pay 50%,’’ Prof Konneh said.
WANAW CEO described the moment as an “honor” and “significant milestone” for both the LFA and WANAW and believed that the partnership will serve as a mutual beneficiary journey for all parties.
“I’m honored and humbled to stand before you today to witness this historic moment, the signing of the partnership agreement between WANAW Sports and Liberia Football Association.
“This collaboration marks a significant milestone for both organizations and I’m confident that it will be a mutual beneficiary journey,’’ WANAW CEO said.
“As we embark on this exciting adventure, we pledge to work tirelessly to deliver exceptional products to meet the services of the Liberia National Teams, WANAW CEO said.
The deal means, that WANAW will be branded in the LFA HQ and also everywhere Liberia National Teams go, including branding of billboards in the national stadium.
Prof Konneh reckons that the securing of the kit sponsorship deal with WANAW was a relief, while in attendant EC Browne said the partnership with WANAW has come after an excess of USD400,000 have been spent on PUMA over the years without replenishment.
Pro Konneh confirmed that there will be replicas of Liberia jerseys available for fans to purchase.
Three colors (red, white, and blue) of the new Liberia kit were displayed as all parties involved signed the agreement, including LFA General Secretary Emmett Crayton